The Medici family was an important family that lived in Florence, Italy. The Medici created a lucrative partnership with the Catholic Church. They were very strict. For example if you didn't par you would face excommunication and also a one way ticket to hell. They like being the best. That included bribery, murder and corruption.. They weren't like any other family. For humiliation they use brutta figura which means a loss of face. They use it for revenge. Their life was pretty difficult because they had to do so many things and people tried to kill them. I think that they had a good impact to society because they made a perspective.